YBM is a black owned business started by a college student, Michael Beasley, who has served a two year term as the president of his campus modeling organization. 

When he found it difficult to find designers to showcase in his fashion shows, he decided to start his own brand for the models to wear. Eventually, he started renting out garments for other fashion shows, photoshoots, music videos, and styling clients for events. He found a passion for providing unique garments for fashion forward individuals. 

Young Bold & Memorable is an online based streetwear created with everyone in mind. He intend to create a space where people of all shades, shapes, and expressions can shop to find that statement piece they've been looking for. We believe in a world where everyone is able to express themselves freely and colorfully. Welcome to Young Bold & Memorable where fashion is a lifestyle and expression is eternal.